Online Digital marketing V/s Offline marketing promotions // Internet marketing Vs. Offline marketing

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing.Digital marketing campaigns are becoming more prevalent, as digital platforms are increasingly incorporated into marketing plans,and as people use digital devices instead of going to physical shops.

Online marketing promotion ways

Online V.s Offline

In the current era, there is a rapid shift from traditional advertising to digital media and for marketers to be well versed with the ins and outs of online marketing, they should know how to utilize the digital marketing assets, tools and techniques so that they can improve their customer value proposal, create insightful strategies and help succeed in their organizational goals and objectives. It won’t be wise for people to consider advertising and marketing as the same thing because the rise in E-commerce has drastically transformed the way people communicate with potential and existing clients. Digital media has made the world a small place and it does not matter where you start your business from, you can sell your goods and services all over the world. 

 What is digital marketing?

Digital marketing is about promoting products and services using digital distribution, communication and social media channels to connect and interact with potential customers in a timely and cost effective manner. 

Interesting fact: More than 80% of population using internet have purchased something online 

Under the digital marketing course, you will develop a solid base on Digital Marketing approaches including: Search Engine Marketing, Social Media marketing, Email Marketing, content optimization, crafting your website, SEO and how to use Google Webmaster and Analytics to increase the number of leads and Conversions on your website.

Link

https://www.youtube.com/user/gogasani2009/videos

.